A colleague of mine at GMBA, David Lewin, and a man I regard as a nautical industry authority, wrote an article in July declaring the lack of leadership the major mainstream players have so far provided in the sustainability of the leisure marine industry.
And so it is in the world of marina development. Just as everybody acknowledges the need for innovation (a word that both gives hope and can benefit sales) and the need to team up for well-organized events by others in the industry, have you ever tried to get a serious sponsor for a given respected event? You need patience, remain hopeful, and be prepared for disappointments and elaborate excuses. Industry leaders with turnovers in the millions of euros (or US dollars, or kuna) would not happily sponsor a well-known international event for 40 or 50k, as if the sum will threaten their financial stability.