MB92 Group’s Middle Eastern strategy (August 30, 2021)

Following the appointment of a business development consultant for the Middle East, we explore the wider strategy…
The MB92 Group, the superyacht refit group, recently announced the appointment of Saif Al Rahbi as business development consultant – Middle East Region to represent the group and support commercial activity in the region. Based in Oman, Al Rahbi will provide local support to existing clients and build new relationships in the region, ensuring the group continues to meet the growing demand for their refit services from across the Middle East. SuperyachtNews speaks with MB92 to better understand their strategy for the Middle East.
“We want to increase our presence in the Middle East and we felt that Saif’s appointment would benefit us for a number of reasons,” starts Henk Dreijer, MB92 Group’s chief business development officer. “Saif is the ideal person to build our business in the Middle East because we needed someone local who knows the culture and the language, as well as having a deep understanding of yachting. This is a business development strategy that has been widely employed by new build yards, but not really by the refit industry to date. This will allow us to get closer to our clients and provide them with a better service. We have worked with Saif on a number of significant projects and have seen first-hand the level of professionalism, dedication, and expertise he brings to the table. We are delighted to welcome him to our team.”


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