Strong sales at London show (January 18, 2016)

* Many exhibitors reported good business, including numerous multi-million-pound deals
The 2016 London Boat Show drew to a close yesterday, attracting around 90,328 visitors during its 10-day run. Attendance levels were down by just 2.1% compared to the previous edition and many exhibitors reported strong sales, including numerous multi-million-pound deals.
“The quality of business achieved coupled with the fantastic attractions on offer and celebrity faces seen, has resulted in the 62nd London Boat Show being yet another successful show,” says Murray Ellis, managing director of British Marine Boat Shows.
“Exhibitors have reported excellent sales this year with visitors having the opportunity to purchase from a variety of products from inflatable Stand Up Paddleboards and foldaway sailing boats to a multi-million-pound superyacht and everything in between. The atmosphere has been exuberant, once again confirming the London Boat Show as one of the top 10 boat shows in the world.”
Around 400 boats were on display at the ExCel Centre in London’s Docklands, with several new brands such as Adidas Sailing and Bainbridge International exhibiting at the show for the very first time. More than 132 boats made their debut, including the largest yacht to ever make its global launch at the show – a 40m Sunseeker 131 that was berthed on the docks.
“This has been our most successful London Boat Show for a number of years, with confirmed boat orders worth £40m of retail sales (exc. tax) and several more sales in the pipeline,” says Sunseeker sales director Sean Robertson. “It’s very good news for the sector because it’s the first show of the year and it is an excellent barometer of sales to come in 2016.”
Robertson says that prospects for the company are currently at a record high, exceeding even 2008 figures. He attributes Sunseeker’s success to an up-to-date product range that spans 50ft-150ft, a first-class global dealer network offering sales and aftersales support, and a strong reputation as an iconic British brand.
“We are looking forward to launching three new boat models over the year – the 116 and 95 Yachts in the spring and the Manhattan 52 in the summer – for which we’ve already received numerous confirmed retail orders,” he adds. “Overall, it’s very encouraging to see so much confidence in the Sunseeker brand and our exceptional yachts, and with our current 2016 forward order book up 55% on the same period in 2015 we are excited about the year ahead.”
The 63rd London Boat Show will be retuning to the ExCel exhibition centre next year from January 8-17, 2017.

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