MYS 2014: a new direction and more space (September 1, 2014)

Next month, the Monaco Yacht Show will take pride of place on Monaco’s Port Hercule. But visitors will notice something a little different this year. The Riviera Times spoke to Gaelle Tallarida, general director of the Monaco Yacht Show, about the direction of the 2014 event.
RT: The MYS continues to grow in size and success. How are you accommodating this expansion?
Gaelle Tallarida: The demand for space at MYS has been a challenge for more than 10 years. And more recently, the improving global economy and expanding demand in developing economies for exclusive products and services, including superyachts, was full of meaning for us and for Monaco also. Jointly with the Monaco government, the MYS has been able to extend its show footprint for 2014 enabling us to again welcome the elite of the international superyacht community, not only to an expanded MYS but Monaco itself – the world capital of yachting.
How will the 2014 event differ from past boat shows?
We’ve given the 2014 MYS a new direction in its positioning, more centred on the end clientele. This year’s development and marketing strategy has been restructured to enter a new niche of international potential wealthy clients and above all, give them the opportunity to find out more about this exclusive art of living. We’ve notably set the visit of potential buyers with worldwide private clubs or travel and lifestyle servicing of private banks. Last June, the MYS jointly organised the Monaco Week in Shanghai. We invited some of the world’s largest yacht builders to promote their experience to a top-of-the-range Chinese audience and invite them to Monaco. This September’s show will thus be the tangible result of the brand new development strategy to offer the pinnacle of superyachting with many more end clientele that will visit many more superyachts as there will be the breaking record of 112 magnificent units afloat.
What is the trend when it comes to superyachts and owners?
A recent study by the broker company Camper & Nicholsons revealed that owners are mainly from Europe and Eastern Europe (Russia and Turkey mainly), North America and Asia. It also showed that Russians and Emiratis prefer quite larger superyachts (over 55m) while Chinese or Brazilian owners would prefer enjoying a smaller size (under 35m)!
Are you pleased with the progress of the MYS?
Our main challenge has been achieved in many cases: from 2014 and for the following years. In 2015, the show will present three additional berths for 120m units. The MYS has the capacity to welcome units up to 120m and can genuinely meet the demand of the industry; unique in the world.

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