MYBA Charter Show innovates (April 8, 2015)

This year’s MYBA Charter Show, taking place from Monday 27th and Thursday 30th April in the Port of Genoa, has made several improvements in order to enhance visitor experience.

New for this year will be the relocation of the visitor reception area and combined lounge/ complimentary breakfast zone, which is now no longer part of the tented structure on the quayside but will instead be located inside the Marina Molo Vecchio building itself.

This has enabled a further 13 exhibitor spots to become available on the quay, which means that a record number of 90 charter related companies have now been given the chance to attend. Secondly, the move inside the marina building offers the prospect of better visitor reception/hospitality facilities including, more reliable Wi-Fi and the addition of a new upstairs meeting room for up to 100 seminar delegates.

To encourage relaxation in-between yacht inspections is the new complimentary MYBA Revitalize Area, offering yoga, early morning fitness/kickboxing classes, mini-massage sessions and one or two additional beauty treatments by Noona Ayres from Revitalize and partners throughout the duration of the Show.

This year’s extended ‘Opening Cocktail’ takes place on the traditional Tuesday evening and will stay open right through to 11pm. For this year’s MYBA Superyacht Chefs’ Competition the culinary theme is a “Cannes Film Festival Red Carpet Dinner Party with Decadent Chocolate Dessert” and since the first competition in 2013, the standard of cooking and service presentation has risen to such an incredibly high level that two top chefs, including a local Genovese fine dining chef, and the double Michelin starred chef Antonio Mellino from Quattro Passi in Italy and London, along with the manager of La Mère Germaine in Villefranche sur Mer, Thierry Blouin, will form part of the already highly experienced judging panel.

Taking place over a marginally shorter period of four days, the show closing time will now be 5pm on Thursday evening. This should allow extra time for visitors wishing to attend the Palma Yacht Show and/or others with long-haul return journeys, to make the most of Thursday evening or Friday morning flight departure times.

Last but not least the renowned MYBA Crew Party will take place on the last evening of the Show at new venue RossoPomodoro. The fancy dress theme this year is Moulin Rouge, with prizes for best boat, best individual and most unique costume.


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