Business leaders gather to create a roadmap for the implementation of a regenerative strategy for yachting…
At the end of May 2024, at the HQ of Feadship, a stone’s throw from Schiphol airport, a gathering of approximately 50 superyacht industry leaders spent the day and much of the evening focused on the future of our industry. This meeting, graciously hosted by Feadship, was called by Water Revolution Foundation WRF), of which I’m proud to be a founding board member, and it was very clear from the consensus reached in the various meeting rooms that we are starting a real ‘revolution’.
Following an initial business leaders’ meeting in Hamburg in 2023, hosted by Peter Lürssen, it is clear that the desire, drive and determination of Robert van Tol, Executive Director, and his team at WRF is really making a difference. The Yacht Environmental Transparency Index (YETI), the database of Sustainable Verified Solutions, Ocean Programmes and Scientific Partnerships have been the core focus of the Foundation, but the time to act and create a real revolution requires momentum and support from the biggest companies in the sector. From my perspective, listening to these business leaders participate in workshops, round tables and debates on how we can make a difference and adopt a regenerative approach to what we all do was both inspiring and exciting.