Has the pandemic caused lasting change or will the market revert to type where boat shows are concerned?
Following the total shutout of boat shows in 2020, 2021 represented the first time the superyacht market was able to gather at shows once again, albeit in a limited capacity. By contrast, 2022 will be the first year since the onset of the COVID-19 pandemic that the industry will have the opportunity to return to the full boat show calendar in earnest, but will it?
Even in the pre-pandemic era questions were beginning to be raised about how congested the annual boat show programme had become. The established boat shows remained steadfast and as emerging yachting economies sort to grow their domestic markets they copy and pasted the model implemented by the established locations with various degrees of success. The net result was a boat show schedule that raised increasingly pressing questions about cost, value, return on investment and environmental impact.

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